Hi, my name is Clara Ilena. It’s nice to meet you.
I am a digital designer and art director originally from South Africa. I started my career in adverting working for global networks such as M&C Saatchi, Y&R and McCann. I decided to go back to University a few years back to study UI/UX and front-end development and haven't looked back since. I am obsessed with beautiful design, delightful details and intelligent strategy. I am also a passionate illustrator and an avid traveler who prides herself in visiting at least one new country every year and trying one thing she either cannot pronounce or is absolutely terrifying.
Brief: Amal and her team contacted us to design her personal website showcasing her casework, speaking engagements and news all in one place. She specifically requested that the site should not scroll and be easily navigatable through a series of 'cover pages' from which the user can either delve deeper into the information or skim over to the next piece of content. Information should be easily accessible and found regardless of where the user was on the website.
Solution: For one of the design solutions I decided to go with a layered approach, giving the site several different areas the user can interact with as well as allowing me to have a little flexibility regarding scrolling content. Whereas the site itself is fixed, some content boxes could hold a lot of information without creating clutter. This layered approach also allowed me to design multiple navigation options that linked to sub-categories and several different sets of content. Finally, I decided to use burnt orange as the main highlight colour since it is strong, professional, feminine and reminded me of Lebanon where Amal is originally from.