Like many UI/UX Designers, I started my career as a Graphic Designer. My first job was at Saatchi & Saatchi Namibia where I was exposed to all the basics of advertising and conceptual thinking. I then moved to Y&R where I won my first award and started migrating from Graphic to Digital Design.
It wasn't until I decided to go back to University and study Digital Design in Cape Town when I truly found my passion for UI/UX. I also freelanced during that time, which allowed me to get involved in some inspiring projects.
I was part of a group exhibition at TED-X Cape Town, formed part of a panel of young freelances for Creative Hustles discussing how to become self-sufficient as a creative professional and at the end of my studies, I was named Top Digital Design Student in South Africa by Design Times.
I then moved to Dubai where I've worked for M&C Saatchi and MRM//McCann both as a Digital Art Director and Creative Director. Eventually, I moved to Berlin to further my studies in UX and of course to continue to produce great work! I look forward to hearing from you.
Brief: Amal and her team contacted us to design her personal website showcasing her casework, speaking engagements and news all in one place. She specifically requested that the site should not scroll and be easily navigatable through a series of 'cover pages' from which the user can either delve deeper into the information or skim over to the next piece of content. Information should be easily accessible and found regardless of where the user was on the website.
Solution: For one of the design solutions I decided to go with a layered approach, giving the site several different areas the user can interact with as well as allowing me to have a little flexibility regarding scrolling content. Whereas the site itself is fixed, some content boxes could hold a lot of information without creating clutter. This layered approach also allowed me to design multiple navigation options that linked to sub-categories and several different sets of content. Finally, I decided to use burnt orange as the main highlight colour since it is strong, professional, feminine and reminded me of Lebanon where Amal is originally from.