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BaByliss For Men

A leader in electro-grooming for men, Babyliss For Men offers a full range of high performance appliances with a variety of functionalities. With hair clippers, beard trimmers, body groomers and all-in-one multi-purpose kits, BaByliss For Men has a solution for every man.

We were tasked with launching the brand in the Middle East and to appeal to the young millennial generation. Since beards have a lot of history and meaning in the Middle East we decided to mix local culture and the beard-loving hipster subculture found on social channels such as Instagram and create a brand identity that is proudly middle eastern.

Role: Brand Development, Illustration, UX and UI

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Grow them whiskers! You weren’t born to be silky and smooth, were you? Embrace those epic follicles as they catapult you into manhood. Beard but when you do, crush conformity. It’s your beard man, do whatever the hell suits you best even if it breaks norms and sparks social debate!
Just Beardifferent!

Yeah! We coined that term because we’re sick and tired of beard-alikes — the ones who grow their beards just to look like everyone else. Beardifferent is there to assure you that with Babyliss trimmers, you’re never going to be labeled or be a part of any crowd. Unleash the barber in you and become a manscaping genius!

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