Like many UI/UX Designers, I started my career as a Graphic Designer. My first job was at Saatchi & Saatchi Namibia where I was exposed to all the basics of advertising and conceptual thinking. I then moved to Y&R where I won my first award and started migrating from Graphic to Digital Design.
It wasn't until I decided to go back to University and study Digital Design in Cape Town when I truly found my passion for UI/UX. I also freelanced during that time, which allowed me to get involved in some inspiring projects.
I was part of a group exhibition at TED-X Cape Town, formed part of a panel of young freelances for Creative Hustles discussing how to become self-sufficient as a creative professional and at the end of my studies, I was named Top Digital Design Student in South Africa by Design Times.
I then moved to Dubai where I've worked for M&C Saatchi and MRM//McCann both as a Digital Art Director and Creative Director. Eventually, I moved to Berlin to further my studies in UX and of course to continue to produce great work! I look forward to hearing from you.
Brief: District One, a residential development by Meydan Sobha in Dubai, needed a website that would showcase their properties and drive sales in a clean, smooth and unobtrusive way.
Solution: We started the project by identifying the typical archetypes that would interact with the website and developing persona's and user journeys for them. We ensured that all stakeholders were kept in the loop by presenting each stage of the UX process to them and receiving input and feedback on the spot.
The resulting design featured multiple levels of navigation and strategically placed imagery and videos to appeal to the various different persons we had defined. We also used several sections within the website that could potentially be modular and display relevant content based on the user and the amount of times they have visited the website.