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Share The Cup

During Ramadan, the busiest promotional period of the year, Nespresso cut through the noise and reminded their audience that a small gesture of kindness, love or friendship is the most meaningful gift you could give anyone.

By crafting 3 hand-illustrated animations each linking to a cup of coffee, Nespresso encouraged the online community to connect with their loved ones by sharing their very own virtual cup of coffee using #ShareTheCup.

As a result, virtual cups of coffee were shared throughout the month, reminding the audience that connecting over a cup of coffee is by far the most valuable and meaningful gesture you can do for anyone during Ramadan.


Wherever friends gather, joy is found.
And when the time comes to say goodbye, sorrow takes its place.
The absence of a friend can leave a void far greater than a vacant seat.
Places change, people grow, but true friendship is life’s anchor.
And wherever life takes us, the joys of friendship assure us we are in the right place.
In the right place. With the right people. Those are the moments to savour.

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In even the smallest acts of kindness, there blossoms a special affection between people.
It’s a simple rule of life. Serve others and you will grow to love them.
And those you serve will grow to love you back.
And we want to be with those we’ve come to love.
Because life is fleeting, and we must seize the moments we have together.
Share those moments with those you love, because they are truly special.

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She sat alone, with an empty cup for company.
A small gesture was made to set things right again.
A silent smile was shared, that changed their lives forever.
Of memories past, and those waiting to be created.
And it all began with a cup of coffee.

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