Hi, my name is Clara Ilena. It’s nice to meet you.
I am a digital designer and art director originally from South Africa. I started my career in adverting working for global networks such as M&C Saatchi, Y&R and McCann. I decided to go back to University a few years back to study UI/UX and front-end development and haven't looked back since. I am obsessed with beautiful design, delightful details and intelligent strategy. I am also a passionate illustrator and an avid traveler who prides herself in visiting at least one new country every year and trying one thing she either cannot pronounce or is absolutely terrifying.
Brief: District One, a residential development by Meydan Sobha in Dubai, needed a website that would showcase their properties and drive sales in a clean, smooth and unobtrusive way.
Solution: The design for this website was heavily based on the User Experience with multiple levels of navigation and strategically placed imagery and videos. The end result is incredibly clean and functional, which is an often a challenging balance to achieve in web design.